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At Naunihal Son's Ventures Technologies Private Limited ("NSVPL," "we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, including MConnect (our marketing automation and WhatsApp Business platform) and OutfitFashion (our fashion and apparel brand).

This policy is designed to comply with applicable data protection laws, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 of India, as well as Meta's Platform Terms and Meta's App Review requirements.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide when you:

  • Fill out a contact or inquiry form on our website
  • Register for or use MConnect services
  • Make a purchase or inquiry through OutfitFashion
  • Subscribe to our newsletter or marketing communications
  • Communicate with us via email, phone, or WhatsApp
  • Apply for a job or partnership with us

This information may include your name, email address, phone number, mailing address, company name, job title, payment information, and any other details you choose to share.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information including:

  • Device Information: IP address, browser type, operating system, device type
  • Usage Information: Pages visited, time spent, referral source, click patterns
  • Cookies and Tracking Technologies: As described in our Cookie Policy

1.3 Information from Meta & WhatsApp

When you use MConnect's WhatsApp Business integration, we receive information from Meta Platforms, Inc. via the WhatsApp Business API, including:

  • Your WhatsApp phone number and profile name
  • Message content, timestamps, and delivery status
  • Interaction data (clicks, read receipts, opt-in/opt-out status)
  • Device and connection metadata

This data is obtained and processed strictly in accordance with your privacy settings, Meta's applicable policies, and the WhatsApp Business API Terms. We only process this data as necessary to provide and improve our services. We do not use data obtained from Meta for any purpose other than operating MConnect, and we never sell Meta-sourced data to third parties.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To Provide Services: Operate, maintain, and improve MConnect and OutfitFashion services
  • To Communicate: Respond to your inquiries, send service updates, and provide customer support
  • To Process Transactions: Handle orders, payments, deliveries, and returns for OutfitFashion
  • To Send Marketing: With your consent, send promotional communications about our products and services. You may opt out at any time.
  • To Improve Our Platform: Analyze usage patterns to enhance user experience and develop new features
  • To Comply with Legal Obligations: Meet regulatory requirements, enforce our terms, and protect our legal rights
  • To Ensure Security: Detect, prevent, and respond to fraud, abuse, and security incidents

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our processing of your personal data is based on the following legal grounds:

  • Consent: Where you have given clear consent for us to process your data for specific purposes
  • Contractual Necessity: Processing necessary for the performance of a contract with you
  • Legal Obligation: Processing necessary to comply with legal obligations
  • Legitimate Interests: Processing necessary for our legitimate business interests, provided these do not override your rights

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party vendors who assist us in operating our website, processing payments, delivering orders, sending communications, and analyzing data. These providers are contractually bound to protect your data.
  • Meta Platforms, Inc.: As necessary for the operation of MConnect's WhatsApp Business API integration, in compliance with Meta's Platform Terms, WhatsApp Business API Terms, and App Review requirements. Data shared is limited to what is strictly necessary for message delivery, analytics, and compliance purposes.
  • Legal Requirements: When required by law, court order, or governmental regulation, or to protect our rights, property, or safety.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to you.
  • With Your Consent: For any other purpose with your explicit consent.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

  • Contact form submissions: Retained for up to 2 years
  • MConnect account data: Retained for the duration of your account plus 90 days
  • OutfitFashion purchase history: Retained for 5 years (for tax and legal purposes)
  • Marketing preferences: Retained until you withdraw consent

When data is no longer needed, we securely delete or anonymize it.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for data in transit
  • Encryption at rest for sensitive data
  • Access controls and authentication protocols
  • Regular security audits and vulnerability assessments
  • Employee training on data protection practices

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

7. Your Rights

Subject to applicable law, you have the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure (Right to be Forgotten): Request deletion of your personal data, subject to legal exceptions
  • Right to Restrict Processing: Request restriction of how we process your data
  • Right to Data Portability: Request transfer of your data to another service provider
  • Right to Object: Object to processing based on legitimate interests or direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
  • Right to Complain: Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at privacy@nsvpl.in. We will respond within 30 days.

8. Meta App Review & WhatsApp Business API Compliance

As required by Meta's Platform Terms and App Review process for applications using the WhatsApp Business API, we confirm the following:

  • We clearly describe how we collect, use, share, and retain data obtained through Meta products — including WhatsApp Business API
  • We do not sell data obtained through Meta products to any third party
  • We do not use data obtained via Meta products for purposes unrelated to the operation of MConnect, including but not limited to creditworthiness assessment, advertising re-targeting, or eligibility determination
  • We provide this publicly accessible privacy policy with no login or authentication barrier
  • We enable users to contact us with privacy concerns via email, phone, and postal mail
  • We provide a Data Deletion mechanism and Data Deletion Callback URL as required by Meta's App Review
  • We only request the minimum data permissions (scope) necessary for the WhatsApp Business API to function
  • We maintain ongoing compliance with Meta's App Review requirements and WhatsApp Business API Terms
  • All WhatsApp messages sent through MConnect require prior opt-in consent from the recipient, and we provide clear opt-out mechanisms in every message

For any Meta App Review-related inquiries, please contact us at appreview@nsvpl.in.

9. Cookies & Consent

We use cookies and similar tracking technologies as described in our Cookie Policy. When you first visit our website, a cookie consent banner allows you to accept or reject non-essential cookies (including those from Meta and analytics providers). You can change your preferences at any time by adjusting your browser settings. We comply with applicable laws regarding cookie consent, including India's IT Rules and the EU's ePrivacy Directive where applicable.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected data from a minor, we will promptly delete it. If you believe a minor has provided us with personal data, please contact us.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses where required by applicable law.

12. Third-Party Links

Our website may contain links to third-party websites (e.g., Meta, WhatsApp, payment processors). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

14. Grievance Officer

In accordance with Indian IT rules, the following individual is designated as the Grievance Officer for data protection concerns:

Naunihal Son
C167, Indupuram, Township
Mathura, Uttar Pradesh — 281004
India
Email: grievance@nsvpl.in
Phone: +91 9412822190

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Naunihal Son's Ventures Technologies Private Limited
Email: privacy@nsvpl.in
Phone: +91 9412822190
Address: C167, Indupuram, Township, Mathura, Uttar Pradesh, India