Build the template library before you need it
The templates you can send in an incident are the ones approved weeks earlier. A practical starting set, and how to keep it from rotting.
Topic · 07 articles
MConnect
Reading delivery and read rates without fooling yourself
Sent, delivered, read, clicked. What each number in a messaging dashboard can support, what it cannot, and the comparisons that quietly mislead.
Collecting WhatsApp opt-in that holds up
Template approval is not consent. What a defensible opt-in record contains, where businesses collect it badly, and why the evidence matters more than the checkbox.
The character budget of a WhatsApp template
Header 60, body 1,024, footer 60. Drawn to scale, the budget is smaller than it sounds — and the constraint is more useful than it first appears.
Why your WhatsApp template was rejected
The rejection reasons we see most often, what each one actually means, and the habits that keep a template library moving through review without drama.
Marketing, utility, authentication: pick the category first
Every WhatsApp template belongs to exactly one category. That single choice sets your review strictness, your content rules and your price tier at the same time.
The 24-hour window, and what it actually costs you
The single rule that shapes every WhatsApp Business deployment: when you may write freely, when you may only send a template, and how the timer resets.