The character budget of a WhatsApp template
Header 60, body 1,024, footer 60. Drawn to scale, the budget is smaller than it sounds — and the constraint is more useful than it first appears.
Topic · 03 articles
Templates
Why your WhatsApp template was rejected
The rejection reasons we see most often, what each one actually means, and the habits that keep a template library moving through review without drama.
Marketing, utility, authentication: pick the category first
Every WhatsApp template belongs to exactly one category. That single choice sets your review strictness, your content rules and your price tier at the same time.